I prefer a more generalised campaign format than has been used so far - bringing in more issues. They are all connected, of course.
Cameron's campaign title has been widely criticised
'DON'T LET BROWN LET EU DOWN'. Not least on iain dale.
How about something which would work in a street leaflet - and would appeal to Sun readers more?
STOP BROWN BETRAYING BRITAIN
* Immigration out of control
* Taxes through the roof
* Education Standards through floor
* Hospitals closing
* Gangs on streets
* Soldiers ill-equipped at war
* £170 billion wasted on quangos
Enough is enough.
Brown promised you a say in Britain's future
Back Cameron's Campaign For The Referendum on The EU Constitution