The phrasing in use to communicate Compassionate Conservatism in the Built To Last campaign are - trusting people, sharing responsibility, championing freedom, supporting institutions and culture.
These phrases do not sound dynamic when you first hear them (I thought) and after reading Compassionate Conservatism I feel could be improved upon. Below is my attempt to do that.
The text changes regularly - hopefully gradually improving. Any suggestions welcome.
'The State aspires to carry citizens from the cradle to the grave. This it fails to do.
CC looks beyond centralisation towards empowerment of individuals and local enterprise'